Daily ROAS briefings, underperforming campaign alerts, competitor price monitoring.
Your ad spend is your biggest controllable expense, and nobody is watching it closely enough. Meta Ads, Google Ads, TikTok, and email campaigns each have their own dashboard, their own metrics, and their own definition of success.
The founder logs into three or four platforms every morning, squints at the numbers, and tries to hold a mental model of what is working. By the time a campaign\u2019s ROAS has quietly dropped from 4.2 to 1.8 over a week, thousands of dollars have already been wasted. Attribution is a nightmare. Meta claims credit for a sale, Google claims credit for the same sale, and your Shopify data tells a third story. Without a unified view, you cannot tell which channel is actually driving profitable revenue versus which one is just taking credit for demand you already had.
A fractional CMO or media buyer helps, but they cost $3-8K/month and still work on a weekly reporting cadence. They are not watching the account at 6 AM when a campaign starts spending inefficiently, and they are not cross-referencing your ad performance against inventory levels or competitor pricing in real time.
Jake is your AI Marketing Analyst. He pulls performance data from every ad platform every morning, reconciles it against actual Shopify revenue, and sends you a single daily briefing: what spent, what earned, blended ROAS, and the one or two things that need your attention. When a campaign\u2019s performance degrades or a competitor drops their price on your hero product, Jake flags it the same day, not next week.
That is why you need Jake.
Each step is automated. Jake only escalates when human judgment is required.
Jake pulls spend, impressions, clicks, conversions, and revenue from Meta Ads, Google Ads, TikTok, and Klaviyo, then reconciles the platform-reported numbers against actual Shopify order data to produce a true blended ROAS.
Jake sends the founder a single daily briefing via Slack: total spend, total revenue, blended ROAS, top-performing and worst-performing campaigns, and the one or two items that need attention today. No dashboards to check.
Jake flags the degrading campaign with a trend chart (e.g. "Prospecting - Broad has fallen from 4.2 to 1.8 ROAS over 6 days, $2,100 spent") and recommends an action: pause, reduce budget, or investigate creative fatigue.
Jake monitors competitor pricing on your key products and alerts you when a competitor drops below your price or runs a promotion, with the specific product, old price, new price, and the gap versus your current price.
Jake compiles a week-over-week report: spend by channel, revenue by channel, ROAS trend, new-customer vs returning-customer revenue split, and creative-level performance so the founder can decide where to reallocate budget.
Jake recommends shifts (e.g. "move 20% of TikTok budget to Meta retargeting") with the supporting data, but the founder makes the call. Jake never changes budgets or pauses campaigns autonomously.
Clear boundaries. Jake works autonomously within defined limits and escalates everything else.
Jake connects to the platforms you already use. No new software to learn.
Jake is deployed gradually with measurable checkpoints at every stage.
Monitoring mode first, then gradual rollout.
Pilot starts in read-only reporting mode. Week 1-2 Jake produces the daily briefing alongside the founder\u2019s existing manual process so accuracy can be validated against the source dashboards before anyone relies on it.
Full validation before production deployment.
These AI employees share data and coordinate with Jake to cover your full operation.