FOR AGENCIES DOING 50+ TRANSACTIONS/YEAR

Your AI team qualified 14 leads, matched 3 buyers, and booked 11 showings before your first coffee.

Six AI employees work inside your Salesforce, MLS, and DocuSign — qualifying leads in 90 seconds, matching buyers to listings with CMA data, scheduling showings, and nurturing your entire database. Then they send you one Slack message with [Approve] or [Deny]. You make 10–15 decisions a day. They handle everything else.

# leads-decisionsLIVE
L
LucasAPP6:42 AM
🔥 Hot Lead: Sarah Chen
Source: Zillow · Pre-approved $650K · Timeline: This weekend
Wants: 3BR in Westwood, walkable to schools, updated kitchen
Score: 92/100 · Financing: Verified
Call NowSchedule ShowingAssign Agent
S
SophiaAPP9:01 AM
🚩 Red Flag: Unit 4B Lease Renewal
Rent escalation cap: 2% (your standard: 3.5%). Est. loss: $4,200/yr
Flag for RenegotiationAccept As-Is
broker is typing
<90s
lead response time
faster lead-to-showing
10–15
decisions/day on Slack
90 days
to positive ROI
WORKS INSIDE →SALESFORCE·HUBSPOT·MLS·ZILLOW·DOCUSIGN·SHOWINGTIME·GOOGLE CALENDAR·SLACK·
QUICK ANSWER

What is the 100xforce
Workforce for real estate?

A team of 6 specialized AI employees that handle the operational work real estate teams usually spread across junior staff — lead qualification, property matching, viewing coordination, lease & contracts, and more. Each agent works inside your existing tools, escalates exceptions to a human, and is deployed in 8 to 12 weeks.

INTEGRATIONS
Salesforce · HubSpot · DocuSign · MLS · ShowingTime · TransUnion SmartMove
OUTCOME
In production at agencies: 5× faster lead-to-viewing conversion
THE 6 AI EMPLOYEES
All 42 →
L
Lucas · Lead Qualification
Sub-90-second response to every Zillow and Realtor.com lead
View role →01
E
Emma · Property Matching
Personalized buyer shortlists from live MLS data
View role →02
R
Ryan · Viewing Coordinator
Multi-party showing scheduling in 4 minutes
View role →03
S
Sophia · Lease & Contracts
Lease term extraction and clause comparison
View role →04
M
Max · Listing Content
MLS descriptions, photo captions, social posts in 5 min
View role →05
L
Lily · Follow-up & Nurture
Post-showing follow-ups within 2 hours
View role →06
PRODUCTION DEPLOYMENT · CASE STUDY

Agency reaches 5× faster lead-to-viewing conversion

A brokerage deployed AI agents for sub-90-second lead qualification and MLS-driven property matching — converting leads to viewings five times faster, with positive ROI inside 90 days.

Read the full case study →
FASTER LEAD-TO-VIEWING
<90s
RESPONSE TIME
90d
TO POSITIVE ROI
REAL EXAMPLES FROM THIS MORNING

Here is what your AI team
would have caught today

Each scenario below costs agencies thousands per month. Your AI employees catch them automatically and ask you what to do.

L
Lucas
Lead Qualification
THE SCENARIO

A pre-approved buyer submitted a Zillow inquiry at 11:47 PM last night for a $650K listing. Your office opens at 9 AM. By then, three competing agents have already called her back. Without Lucas, this lead is gone.

LWHAT LUCAS SENDS YOU

"Hot lead: Sarah Chen, pre-approved $650K, wants 3BR Westwood, touring this weekend. Score: 92/100. [Call Now]"

Without Lucas: Lead calls 3 other agents before you open. Commission lost: $19,500.
With Lucas: Qualified in 90 seconds. You call at 6:45 AM. First agent to respond.
S
Sophia
Lease & Contracts
THE SCENARIO

A commercial lease renewal for Unit 4B has a rent escalation cap at 2%. Your standard template uses 3.5%. Over a 5-year term, that 1.5% gap costs your client $21,000. Nobody catches it because the 40-page lease sits unreviewed for a week.

SWHAT SOPHIA SENDS YOU

"Red flag: Unit 4B escalation cap 2% vs. your standard 3.5%. Est. impact: $4,200/yr. [Flag for Renegotiation]"

Without Sophia: -$21,000 over the lease term. Nobody reads it in time.
With Sophia: Caught same day. Renegotiated to 3.5%. Client keeps $21,000.
L
Lily
Follow-up & Nurture
THE SCENARIO

You closed the Martins' purchase 11 months ago. Their neighbors just listed their home. The Martins know three families in the neighborhood considering selling. Nobody remembers to ask for referrals because you have 200 past clients.

LWHAT LILY SENDS YOU

"The Martins’ 1-year anniversary is tomorrow. Estimated equity gain: $45K. Referral request sent. They replied: ‘Yes, our friends the Garcias are thinking of selling.’ [Call Garcias]"

Without Lily: Referral never requested. The Garcias list with a competitor.
With Lily: Referral request sent automatically. New listing acquired. $18K commission.
E
Emma
Property Matching
THE SCENARIO

A new listing at 142 Oak St matches the Chen family perfectly — 94% fit based on their criteria. It hit the MLS at 2 AM. The listing is in a market where the average days on market is 8 days. Every hour counts.

EWHAT EMMA SENDS YOU

"Match for Chen family: 142 Oak St, 94% fit. 3BR, open layout, walkable to Lincoln Elementary, $625K. CMA: $410/sqft (area avg: $395). [Send to Buyer]"

Without Emma: Buyer finds it on Zillow and calls the listing agent directly.
With Emma: Buyer gets the match before Zillow. You schedule the first showing.
HOW IT WORKS

Your AI employees work.
You approve.

01

They work inside your tools

Salesforce, HubSpot, MLS, DocuSign, Calendar. No new software.

02

They surface decisions

Call this lead? Send this match? Flag this clause? Approve this listing?

03

You approve on Slack

Full context and buttons. Each decision takes 5–15 seconds.

04

They execute

Lead routed, showing booked, listing published. You move on.

SAMPLE DELIVERABLES — THIS MORNING
R
RyanAPP10:32 AM
Showing Feedback: 742 Elm Drive
Buyer: Chen family · Rating: 4/5 · "Loved the layout, concerned about street noise"
Interest: Want to see again · Next step: Second showing
Schedule 2nd ShowingSend Comp Data
M
MaxAPP7:04 AM
Listing Package: 318 Maple Court
MLS description (310 words) · 14 photo captions · Instagram post · Email blast
Fair housing: Passed
Approve AllEditRegenerate
YOUR AI OPERATIONS TEAM

Six employees.
Six real job descriptions.

Each one replaces a hire you cannot afford yet — or a role nobody at your agency is doing at all.

LAGT-01
Lucas
Lead Qualification
Replaces: ISA ($40-50K)
Sub-90-second response to every Zillow and Realtor.com lead
Scores readiness: financing, timeline, budget, motivation
Hot leads routed to agents via Slack with full context
View full role →
EAGT-02
Emma
Property Matching
Replaces: Agent time (10+ hrs/wk)
Personalized buyer shortlists from live MLS data
CMA snapshots with price-per-sqft context
Learns from showing feedback to refine matches
View full role →
RAGT-03
Ryan
Viewing Coordinator
Replaces: TC for scheduling ($35-45K)
Multi-party showing scheduling in 4 minutes
Confirmation reminders with lockbox codes and directions
Post-showing feedback collected within 2 hours
View full role →
SAGT-04
Sophia
Lease & Contracts
Replaces: Paralegal/admin time
Lease term extraction and clause comparison
Red flag detection against your standard templates
Critical date tracking with 30/60/90-day reminders
View full role →
MAGT-05
Max
Listing Content
Replaces: Marketing coordinator ($35-45K)
MLS descriptions, photo captions, social posts in 5 min
SEO-optimized for neighborhood and property type
Fair housing compliance checking built in
View full role →
LAGT-06
Lily
Follow-up & Nurture
Replaces: Nobody (agents forget)
Post-showing follow-ups within 2 hours
Past client anniversary touchpoints and referral asks
Re-engagement drip campaigns for dormant leads
View full role →
A TYPICAL DAY

What your AI team does before you finish your coffee

By mid-morning, six employees have qualified every lead, booked showings, and flagged the deals that need your attention.

8:00a5:00p
8:00a
Max — 4 listing packages ready: MLS copy, 12 photo captions, Instagram post, email blast. [Approve All]
9:00a
Sophia — Unit 4B renewal: rent escalation cap at 2% (your standard: 3.5%). [Flag for Renegotiation]
10:30a
Ryan — 11 showings scheduled today. 8 feedback forms collected from yesterday. 1 no-show followed up.
2:00p
Lily — 3 buyers re-engaged after showing feedback. 2 past clients responded to referral ask.
5:00p
All — 14 decisions made today. Every lead scored, every showing booked, every follow-up sent.
THE MATH

What you are paying now
vs. what you could pay

ROLEHUMAN COSTAI EMPLOYEEWHAT CHANGES
Lucas · Leads$40-50K/yr (ISA)IncludedEvery lead qualified in 90 seconds
Emma · MatchingYou (10+ hrs/wk)IncludedPersonalized shortlists with CMA data
Ryan · Showings$35-45K/yr (TC)IncludedMulti-party scheduling in 4 minutes
Sophia · LeasesParalegal timeIncludedEvery clause caught, every date tracked
Max · Content$35-45K/yr (marketing)IncludedFull listing package in 5 minutes
Lily · Follow-upNobodyIncludedZero missed follow-ups, referral pipeline built
Total$110-190K/yr + your timeFraction of cost20+ hrs/week back
faster lead-to-showing
40%
more re-engagement
100%
critical dates tracked
90 days
to positive ROI
WHY 100XFORCE

Not another tool. A team.

NOT THIS

A lead chatbot

Structurely and Ylopo handle initial lead response. That is one function. Lead qualification is 15% of the problem.

NOT THIS

Another CRM add-on

kvCORE and Follow Up Boss show you data. You still log in, interpret, decide, and execute. Every day.

THIS

AI employees who do the work

Six employees, six roles, six sets of daily deliverables. They work. You approve. Your admin hours become closing hours.

COMPLIANCE

Fair Housing Compliance & Data Protection

Lead scoring uses only legally permissible criteria, matching never steers by demographics, and every contract decision requires human authorization.

Fair HousingSOC 2 Type IIAES-256Human sign-off
01

Fair Housing lead scoring

Every 100xforce AI agent for real estate is built to comply with fair housing laws and anti-discrimination regulations. Lucas scores leads using only legally permissible criteria — budget, timeline, pre-approval status, and stated property preferences. It never scores or ranks leads based on race, color, religion, national origin, sex, familial status, disability, or any other protected characteristic.

02

Non-steering property matching

Emma generates property shortlists based on stated criteria — bedrooms, price range, location preferences, and property type. It does not steer buyers toward or away from neighborhoods based on demographic composition. All matching logic is auditable, and the criteria used for each recommendation are logged and available for review.

03

Encrypted personal data

Tenant and buyer personal data is encrypted at rest (AES-256) and in transit (TLS 1.3). Lead information from portal sources is processed and stored within your CRM (Salesforce or HubSpot) — agents do not maintain separate databases of personal information. Data retention follows your agency’s privacy policy and applicable data-protection regulations.

04

Human-authorized contracts

DocuSign integration for lease and contract workflows uses the platform’s existing security infrastructure. Sophia analyzes lease terms and flags deviations but never auto-executes or auto-signs documents — all contractual decisions require human authorization.

05

SOC 2 & jurisdiction-aware

100xforce maintains SOC 2 Type II compliance. All agent actions are logged in an immutable audit trail — every lead scored, property matched, and viewing scheduled is timestamped with the responsible agent. For agencies operating across multiple states or countries, agents are configured to reflect jurisdiction-specific disclosure requirements.

Works inside your existing tools

No new software to learn. Your employees log into the systems your agency already runs on.

Salesforce logoSalesforceHubSpot logoHubSpotMLS logoMLSZillow logoZillowDocuSign logoDocuSignShowingTime logoShowingTimeGoogle Calendar logoGoogle CalendarSlack logoSlack
INTERACTIVE

Try our real estate
AI agents live

See how AI agents handle real estate scenarios end-to-end — qualify a new lead in under 2 minutes, generate a property shortlist from MLS data, schedule a multi-party viewing, and flag lease clause deviations. Try the live demo with actual agent responses and CRM integration in action.

FAQ

Frequently
asked
questions

Everything brokers ask before their first discovery session.

15 MINUTES · NO COMMITMENT

Your first hire
takes 15 minutes

Book a Workforce Discovery session. We map your workflows and show you which AI employees would have the biggest impact on your deal flow.